Viewing News Item: Are all billboards created equally?
Published: 2009-06-01| Absolutely not!
With the market changing as rapidly as ours does in SA, Posterscope as SA’s leading Out of Home Specialist, is certainly kept on its toes. In the next 18 months we will see our urban landscape change significantly again, as we move to a very formalized commuter system, targeted at reducing congestion on our roads. What this all comes down to is a more complex Out of Home environment. This is actually good news, as it will translate into more time spent Out of Home. Managing all this change will become key to delivering value for money to advertisers in the Out of Home environment. Posterscope’s new Prism Score Tool keeps abreast of all the changes in our market place. The tool is being launched on the 24th of February and will immediately be available to our Clients and Media Suppliers as part of a transparent process to grow Out of Home spend in South Africa. With Posterscope’s enviable market share of OOH spend in SA we have purchased over 5000 billboards in the last 18 months. Each and every site we purchase is rated against the same criteria, ensuring our clients receive the highest level of quality at the best rates. If you would like to know more about Prism Score and how to get your password to view your own site scores please contact Dawn Rowlands on dawn@posterscopesa.com |