About OOH
What is Out of Home? This is a very good question and it may lead you to a group of communications channels which are harder working than traditional media and a great deal more innovative. Posterscope helps advertisers to navigate their way through all the communication channels which exclude TV, Radio, Print, Cinema and Online. What’s left, you may ask? Well, we believe all the good bits, like Outdoor, Commuter media, Digital Billboards, Mall media, to name just a few. In fact, if we can’t find a suitable channel we’ll create one!
What is Out of Home? This is a very good question and it may lead you to a group of communications channels which are harder working than traditional media and a great deal more innovative. Posterscope helps advertisers to navigate their way through all the communication channels which exclude TV, Radio, Print, Cinema and Online. What’s left, you may ask? Well, we believe all the good bits, like Outdoor, Commuter media, Digital Billboards, Mall media, to name just a few. In fact, if we can’t find a suitable channel we’ll create one!
About Posterscope SA
Posterscope is the world’s leading Out of Home Communications Agency. Our mission is to grow Out of Home to 10% share of Adspend in South Africa, in the next 5 years. Consumers are spending over 50% of their time Out of Home, which clearly indicates that Advertisers need to reconsider their level of investment in Out of Home to ensure that they are engaging with consumers at the most appropriate times.
We currently manage 15-20% of South Africa’s Out of Home spend and have grown our clients spend on Out of Home by ensuring accountability and providing high levels of innovation. Our accolades go beyond media awards like "The Roger Garlick Award" to Creative awards, where we have won a Grand Prix in the "The OHMSA Creative Awards".
We have achieved accountability for the Out of Home medium by developing bespoke tools, called Prism Tools, and by providing our clients with unsurpassed levels of insight in each and every community in Southern Africa. These insights drive innovation and a clear indication of the value of each Out of Home Channel. Our enviable market share means that no other media company in SA buys as much Out of home, across as many Out of Home platforms, as Posterscope. This places us in the enviable position of having the best level of insight into what our clients should be paying in any environment.
Posterscope is the world’s leading Out of Home Communications Agency. Our mission is to grow Out of Home to 10% share of Adspend in South Africa, in the next 5 years. Consumers are spending over 50% of their time Out of Home, which clearly indicates that Advertisers need to reconsider their level of investment in Out of Home to ensure that they are engaging with consumers at the most appropriate times.
We currently manage 15-20% of South Africa’s Out of Home spend and have grown our clients spend on Out of Home by ensuring accountability and providing high levels of innovation. Our accolades go beyond media awards like "The Roger Garlick Award" to Creative awards, where we have won a Grand Prix in the "The OHMSA Creative Awards".
We have achieved accountability for the Out of Home medium by developing bespoke tools, called Prism Tools, and by providing our clients with unsurpassed levels of insight in each and every community in Southern Africa. These insights drive innovation and a clear indication of the value of each Out of Home Channel. Our enviable market share means that no other media company in SA buys as much Out of home, across as many Out of Home platforms, as Posterscope. This places us in the enviable position of having the best level of insight into what our clients should be paying in any environment.
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Latest Case studies
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Latest Case studies
- [2009-08-13] Incredible Hulk DVD
- [2009-08-13] JB Start a Party
- [2009-04-07] Guinness Balloon structure
- [0000-00-00] 2010 Fifa World Cup Legal Rights Seminar
- FIFA World Cup 2010 is almost upon us. Everyone is excited. But for some the excitement is tinged with concern. Businesses that advertise in areas that may be affected by the various zones limiting or prohibiting advertizing have become increasingly concerned at the lack of clarity regarding the nature and extent of these zones and also administrative delays in clearly delineating them. Athletes and their sponsors and representative that earn significant income from the exploitation of their rights are also worried about just how far their rights have been limited or infringed. What if you have had an advertisement running for years and it now falls within an area that is set aside for particular advertisers? What if your image has been used to market products and it is now contended that as you are a footballer you cannot earn money from the use of your image? Important questions fundamental rights including those of administrative justice, immaterial property rights, and a myriad of others are affected....
- [2009-08-13] OCS is watching you
- Have you ever wondered what people are thinking whilst sitting in traffic? Posterscope has this and many other answers to consumer behaviours in the form of OCS (Out of home Consumer Survey),...
- [2009-06-01] Are all billboards created equally?
- Absolutely not!
With the market changing as rapidly as ours does in SA, Posterscope as SA’s leading Out of Home Specialist, is certainly kept on its toes. In the next 18 months we will see our urban landscape change significantly...
- Absolutely not!
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